Lilium longiflorum, the Latin name for the Easter Lily, is native to the Ryukyu Islands of southern Japan.

The Easter Lily industry is an American success story. Prior to 1941, the majority of the Easter Lily bulbs were
exported to the United States from Japan. World War II eliminated the dependence on Japanese-produced bulbs
and commercial bulb production shifted to the U.S. The Japanese have never been able to regain any of their lost
market share due to the superior quality of the U.S.-grown bulbs.

Today over 95% of all bulbs grown for the potted Easter Lily market are produced by just ten farms in a narrow
coastal region straddling the California-Oregon border, from Smith River, California up to Brookings, Oregon.

The Easter Lily bulbs are harvested in the fall, packed and shipped to commercial greenhouses where they are
planted in pots and forced under controlled conditions to bloom for the Easter holiday.

About 11.5 million Easter Lily bulbs were shipped to commercial greenhouses in the United States and Canada in
1996.

The cultivar most widely grown today for greenhouse potted Easter Lily production is called "Nellie White." This
selection was made by a lily grower named James White, and was named after his wife. The cultivar "Nellie White"
has large, white trumpet shaped flowers.

According to the U.S. Department of Agriculture, Easter Lilies had a wholesale value of $37.4 million in 1995. This
makes the Easter Lily the fourth largest crop in wholesale value in the United Sates pot plant market, behind
poinsettias, mums and azaleas. Of these four top crops, the Easter Lily has the narrowest holiday sales window,
typically only 2 weeks. The poinsettia has a holiday sales window of approximately 6 weeks, and mums and
azaleas are available year-round.

The states that produce the highest number of potted Easter Lilies, according to the U.S.D.A., are: 1. Michigan; 2.
California; 3. Pennsylvania; and 4. Ohio.

TRACING THE ROOTS OF YOUR EASTER LILY

Along a few miles of the Pacific Coast at the Oregon and California border lies a unique area where the ideal
combination of climate, soil, water and man has developed a product of deep meaning, beauty and tradition - the
Easter Lily.

The Harbor-Brookings bench of Southwest Curry County, Oregon and the Smith River area of Northwest Del Norte
County, California, is known as the Easter Lily Capital of the World. Here, lily growers toil year-round in their fields
to produce nearly all the bulbs from which the large trumpet-shaped flowers bloom.

Uniquely suited for the production of superior quality Easter Lily bulbs, the area offers a climate of year-round mild
temperatures afforded by a protective bay, deep, rich, alluvial soils and abundant rainfall - the exact measure of
ingredients needed to produce a consistently high quality bulb crop. The lily-perfect conditions combined with the
ingenuity and dedication of the area's growers are why over 95% of the world's potted Easter Lilies originate from
this narrow coastal strip.

The Easter Lily Capital is accessible only by a narrow and winding coastal highway banked by magnificent
Redwood forests, overlooking the spectacularly scenic Pacific Ocean. It seems only fitting that the symbolic flower
of Easter, which adds beauty, grace and fragrance to millions of homes, businesses and churches, has its roots in
such a pristine and beautiful corner of the world.

The Easter Lily -- the Latin name is Lilium longiforum - is native to the southern islands of Japan. In the 1880's, it
was widely cultivated in Bermuda and bulbs were shipped to this country. Around the turn of the century, the
Japanese took over the annual growing exportation of Easter Lilies to the United States, and continued to
dominate the U. S. export market until the start of World War II.

Current U. S. production began with a World War I soldier, Louis Houghton, who brought a suitcase full of hybrid
lily bulbs to the South coast of Oregon in 1919. Houghton freely distributed bulbs to his horticultural friends and
neighbors. When the Japanese attacked Pearl Harbor in 1941, the Japanese source of bulbs was abruptly cut off.
As a result, the value of lily bulbs sky-rocketed and many who were growing the lilies as a hobby decided to go
into business. The Easter Lily bulbs at that time were called "White Gold," and growers everywhere attempted to
cash in on the crop. By 1945, there were about 1,200 growers producing bulbs up and down the Pacific coast,
from Vancouver, Canada to Long Beach, California.

But, producing quality, consistent lily bulbs proved to be an exact and demanding science with specific climatic
requirements. Over the years, the total number of Easter Lily bulb producers dwindled down to just ten farms in a
small, isolated coastal region straddling the Oregon-California border. This region, called the Easter Lily Capital of
the World, produces nearly all of the bulbs for the blooming potted Easter Lily market. Even after the Japanese
started to ship bulbs in again after the war, they have never been able to come close to the quality of those
healthy, U.S.-grown bulbs, and thus never regained any significant market share.

Precise growing conditions are necessary since the Easter Lily bulbs must be cultivated in the fields for three, and
sometimes four years, before they are ready to be shipped to commercial greenhouse growers. Those years,
however, are not a carefree time for the bulbs nor for the growers. The bulbs are never dormant and require
constant care and attention to assure superior quality and cleanliness. Each bulb is handled up to 40 times before
it is ready to be shipped.

A commercial- sized bulb often starts as a small, baby bulblet growing underground on the stem of its mother
plant. When the mother plant is harvested, the bulblet is carefully removed and planted in another field. One year
later, the bulblet, now called a yearling, is dug up again. The yearling is planted in a new field for another full year
of cultivation and specialized care to allow it to grow into its full potential, maturity and status as a commercial bulb.

Bulb harvesting takes place each year in the fall, during late September and early October. At harvest time, the lily
fields become a bustle of hectic activity as the growers orchestrate a 3-ring circus. Commercial-sized bulbs are
dug, cleaned, graded, sorted, packed and cooled. Yearling bulbs are dug, treated and re-planted in
newly-prepared fields for the following year's commercial crop. And, baby bulblets are stripped from the mother
plants and tenderly placed in the ground to start them on the road to becoming commercials in 2 or 3 years.

The commercial bulbs are shipped to greenhouse growers throughout the United States and Canada who force
the plants under controlled conditions to flower in time for Easter. This is a very tricky process since Easter falls on
a different day each year, dependent upon celestial bodies. The first Sunday that follows the first full moon after
the vernal equinox, Easter can be any day between March 22 and April 25. Crop scheduling and timing is critical -
another reason why the bulbs have to be of such a consistent high quality with reliable vigor and performance.
The flowers must bloom exactly when they're supposed to, with no margin for error.

From the fields to the greenhouse to your home, the Easter Lily remains the traditional, time-honored flower of
Easter. Symbolic of a resurrection, Easter Lilies rise from earthy graves as scaly bulbs, and bloom into majestic
flowers that embody the beauty, grace and tranquillity of the special region from which they originate.

THE EASTER LILY HOLIDAY TRADITION

Each holiday is marked by cherished traditions that bring joy, comfort, and warmth, and provide continuity from
one generation to the next. Easter has its share of traditions: egg decorations and hunts; gift baskets and
chocolate bunnies, sunrise church services, parades, and, of course, the Easter Lily. For many, the beautiful
trumpet-shaped white flowers symbolize purity, virtue, innocence, hope and life - the spiritual essence of Easter.

History, mythology, literature, poetry and the world of art are rife with stories and images that speak of the beauty
and majesty of the elegant white flowers. Dating back to Biblical lore, the lily is mentioned numerous times in the
Bible. One of the most famous Biblical references is in the Sermon on the Mount, when Christ told his listeners:
"Consider the lilies of the field, how they grow: they toil not, neither do they spin; and yet..... Solomon in all his
glory was not arrayed like one of these."

Often called the "white-robed apostles of hope," lilies were found growing in the Garden of Gethsemane after
Christ's agony. Tradition has it that the beautiful white lilies sprung up where drops of Christ's sweat fell to the
ground in his final hours of sorrow and deep distress. Churches continue this tradition at Easter time by banking
their alters and surrounding their crosses with masses of Easter Lilies, to commemorate the resurrection of Jesus
Christ and hope of life everlasting.

Since the beginning of time, lilies have played significant roles in allegorical tales concerning the sacrament of
motherhood. Ancient fables tell us the lily sprang from the milk of Hera, the mythological Queen of Heaven.

The pure white lily has long been closely associated with the Virgin Mary. In early paintings, the Angel Gabriel is
pictured extending to the Virgin Mary a branch of pure white lilies, announcing that she is to be the mother of the
Christ Child. In other paintings, saints are pictured bringing vases full of white lilies to Mary and the infant Jesus.

The legend is told that when the Virgin Mary's tomb was visited three days after her burial, it was found empty
save for bunches of majestic white lilies. Early writers and artists made the lily the emblem of the Annunciation, the
Resurrection of the Virgin: the pure white petals signifying her spotless body and the golden anthers her soul
glowing with heavenly light.

It seems the thirteenth-century Barthololmeus Anglicus had this in mind when he wrote: 'The Lily is an herbe with a
white flower; and though the leaves of the floure be white, yet within shineth the likeness of gold." So goes the
saying, 'To gild a lily is to attempt, foolishly, to improve on perfection." To many artists and poets it seemed that, if
any flower could have one, the lily had a soul.

In yet another expression of womanhood, lilies had a significant presence in the paradise of Adam and Eve.
Tradition has it that when Eve left the Garden of Eden she shed real tears of repentance, and from those
remorseful tears sprung up lilies. The spiritual principle held here is that true repentance is the beginning of
beauty.

A mark of purity and grace throughout the ages, the regal white lily is a fitting symbol of the greater meaning of
Easter. Gracing millions of homes and churches, the flowers embody joy, hope and life. Whether given as a gift or
enjoyed in your own home, the Easter Lily serves as a beautiful reminder that Easter is a time for rejoicing and
celebrating.

The following poem by Louise Lewin Matthews captures the spiritual essence of the Easter Lily:

Easter morn with lilies fair
Fills the church with perfumes rare,
As their clouds of incense rise,
Sweetest offerings to the skies.
Stately lilies pure and white
Flooding darkness with their light,
Bloom and sorrow drifts away,
On this holy hallow'd day.
Easter Lilies bending low
in the golden afterglow,
Bear a message from the sod
To the heavenly towers of God.
-Louise Lewin Matthews

HOW TO MAKE YOUR EASTER LILIES KEEP ON GIVING

The Easter Lily, the traditional time-honored flower of Easter, is highly regarded as a joyful symbol of beauty, hope
and life. The large, trumpet-shaped, fragrant white flowers make a meaningful gift that embodies the very essence
of the celebration of Easter. Whether you plan to give the potted plants as a gift or use them to decorate your own
home, the following tips will help make your Easter Lilies keep on giving.

Two of the greatest charms of the Easter Lily are form and fragrance, so look for high quality plants that are
aesthetically pleasing from all angles. Select medium-to-compact plants that are well-balanced and proportional in
size - not too tall and not too short.
For the longest possible period of enjoyment in your home, look for plants with flowers in various stages of
ripeness. For example, the best selection would be a plant with just one or two open or partly open blooms, and
three or more puffy, unopened buds of different sizes. The ripe puffy buds will open up within a few days, while the
tighter ones will bloom over the next several days.

As the flowers mature, remove the yellow anthers before the pollen starts to shed. This gives longer flower life and
prevents the pollen from staining the white flowers. When a mature flower starts to wither after its prime, cut it off
to make the plant more attractive while you still enjoy the fresher, newly-opened blooms.

When selecting plants, be sure to also cheek out the foliage: an abundance of dark, rich green foliage is not only
attractive, but a vital sign of good plant health. The foliage should appear dense and plentiful, all the way down to
the soil line, a good indicator of an active, healthy root system.

Be wary of Easter Lilies displayed in paper, plastic or mesh sleeves. The protective sleeves are used for shipping
and should be removed immediately upon arrival at the store. While the packaging may seem convenient, the
quality of the plants will deteriorate if they are left sleeved too long. Also avoid waterlogged plants, especially if the
plant looks wilted. This could be a sign of root rot.

In the home, Easter Lilies prefer moderately cool temperatures. Recommended daytime temperatures are 60o to
65o F. with slightly cooler night temperatures. Avoid placing plants near drafts, and avoid exposure to excess heat
or dry air from appliances, fireplaces or heating ducts. The lily will thrive near a window in bright, indirect natural
daylight, but avoid glaring, direct sunlight.

Easter Lilies prefer moderately moist, well-drained soil. Water the plant thoroughly when the soil surface feels dry
to a light touch, but avoid over-watering. If the pot is wrapped in decorative foil, be careful not to let the plant sit in
trapped, standing water. For best results, remove the plant from decorative pots or covers, take it over the sink
and water thoroughly until water seeps out of the pot's drain holes to completely saturate the soil. Allow the plant
to air for a few minutes and discard the excess water before replacing it back into its decorative pot cover.

After the last bloom has withered and has been cut away, you can continue to grow your Easter Lilies, and even
plant them outside in your garden to enjoy them for years to come. Once the lilies have finished flowering, place
the potted plants in a sunny location. Continue to water thoroughly as needed, and add one teaspoon of
slow-release Osmocote fertilizer every 6 weeks. You can move the pots to a sunny location outdoors after the
danger of frost has passed.

To plant your Easter Lilies outside, prepare a well-drained garden bed in a sunny location with rich, organic
matter. Use a well- drained planting mix, or a mix of one part soil, one part peat moss and one part perlite. Good
drainage is the key for success with lilies. To ensure adequate drainage, raise the garden bed by adding good soil
to the top of the bed, thus obtaining a deeper topsoil and a rise to the planting area.

Plant the Easter Lily bulbs 3 inches below ground level, and mound up an additional 3 inches of topsoil over the
bulb. Plant bulbs at least 12 to 18 inches apart in a hole sufficiently deep so that the bulbs can be placed in it with
the roots spread out and down, as they naturally grow. Spread the roots and work the prepared soil in around the
bulbs and the roots, leaving no air pockets. Water in immediately and thoroughly after planting. Try not to allow
the soil to heave or shift after planting.

As the original plants begin to die back, cut the stems back to the soil surface. New growth will soon emerge. The
Easter Lilies, which were forced to bloom under controlled greenhouse conditions in March, bloom naturally in the
summer. You may be rewarded with a second bloom later this summer, but most likely you will have to wait until
next June or July to see your Easter Lilies bloom again.

Another planting tip to consider is that lilies like their roots in shade and their heads in the sun. Mulching helps
conserve moisture in between waterings, keeps the soil cool and loose, and provides a fluffy, nutritious medium for
the stem roots. Or, a more attractive alternative would be to plant a "living mulch," or a low ground cover of
shallow-rooted, complementary annuals or perennials. The stately Easter Lilies rising above lacy violas or
primulas is not only aesthetically pleasing, but also sound gardening.

The Easter Lily bulbs are surprisingly hardy even in cold climates. Just be sure to provide winter protection by
mulching the ground with a thick, generous layer of straw, pine needles, leaves, ground corncob, pieces of boxes
or bags. Carefully remove the mulch in the spring to allow new shoots to come up, as your Easter Lilies will keep
on giving beauty, grace and fragrance in years to come.
easter lily
Easter Lily, Trumpet Lily
Whether green, colored, or blooming; plants cheer up anyone's spirit naturally. They
give off oxygen, and naturally make everyone feel better. Most all our plants require very
little care, and care instructions are always sent with every potted order.
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